What Are Google Sitelinks?

Let's start with sitelinks from Google. What exactly are they? Have you ever looked up yourself on Google to see how you look? Not in terms of ranking, but in terms of how your site appears visually in the search results page.

You really should.

Google Sitelinks Google Sitelinks are a crucial factor in determining what's going on with your search engine presence. To be clear, these aren't Google Ads site links; they're organic search results site links.

How Google's site links appear

Google displays sitelinks in search results only if they are relevant to your users. They appear below the main search result on the search engine results page (SERP). They usually appear after you conduct a "branded search."

1 – your page title, 2 – site links

Depending on how your website is set up, the search engine may be unable to find good site links to display. Or Google doesn't believe your site's sitelinks are relevant to the user's query.

Work on internal linking of your content, as well as the quality of your site links, to improve both their visibility and the quality of your site links.

Sitelinks can reveal a lot about how well your website is performing. In other words, what is the most important content for your website's visitors? (those you want and maybe not). However, it can also reveal information about your brand that you may not want to be shared.

Why are sitelinks beneficial to my search results?

To begin, Google site links are fantastic. Take a look at how much SERP real estate you're occupying. This makes the SERP more about you and pushes results that aren't as clean down the page.

They can boost your page rankings by increasing your click-through rate (CTR) on your results. The click-through rate (CTR) is an important factor in SEO (one of about 200).

Sitelinks are a type of Google search feature that has been added to the SERP over time. The tradeoff with these "features" is that Google gets more real estate and you get less to place on the SERP.

Google's other features

Paid ads, featured snippets, image carousels, job packs, knowledge graph results, local packs, news carousels, ask boxes, related searches, shopping, site links, and video carousels are all examples of different types of ads.

A Featured Snippet in the Google SERP – position 0

Links to internal content

Start linking to other articles and pages on your site once you've mastered writing awesome content.

Link to the sites you're referencing in your content to give them credit. They might reciprocate with a link! Plus, it's just good manners, and it gives proper credit to the original author for the quotes you've included on your website.

Sadly, much of the content being published is simply not worth linking to. 75% of it is getting zero inbound links. So forget the “more is better” approach to content if you want links. Go with quality instead. Your content will generate links only if it is truly exceptional— “remarkable,” as Seth Godin would say.”

– Brian Sutter, Forbes.com

Check your links on the SERP

Next, type the following into your Google or other search engine's search bar:

site:domain.com is exactly the same as site:domain.com, but without the http or slashes.

This will show you exactly which pages on your site are indexed. The count will appear in the upper left corner of the index pages (and posts). If your sitemap.xml or robots.txt files aren't working, it's because you have a problem with your sitemap.xml or robots.txt files.

Internal links should be examined.

Check your click depth if you have multiple pages on your site. You should revise your content if it requires more than three clicks to access it. After that, look for broken links and redirects (301 and 410), and fix any broken links (404s). Also, 301 redirects should not account for more than 25% of your site's content.

While nothing I've found indicates that having too many 404s is detrimental to SEO, having too many is. Users will have a negative experience on your website as a result of this. Which is why Google RankBrain can demote you on the SERPs – in theory, because Google has never stated what RankBrain does, but many can infer this is a function of it.

Your sitemap should be updated.

As you create more content to publish, it's critical to keep your website's sitemap up to date. The sitemap informs Google crawlers about the pages you want to be indexed. Because you have no control over what is indexed or not, without a sitemap.xml on your site, it has a lower chance of improving its SEO.

Send us your pages to be indexed.

Your pages on the search engine results page are indexed (SERP). It's as simple as adding pages to the search engine results page (SERP). It's just as important how you built your website as it is how you added content to the pages using the editor. Fix it if you don't have, use, or manage a Google Console account.

Backlinks from reputable websites (websites)

Quality backlinks are one of the most important factors in improving SEO. Backlinks are a vote of confidence in your website and the content you're putting out.

Years ago, it was possible to buy backlinks, but Google discovered that website owners were “gaming” the system in order to rank higher in the SERPs (SERP). As a result of this behaviour, Google now penalises you or removes you from the SERP.

In today's world, a low-quality backlink can be considered toxic, dragging you down with it. If you pay for monthly SEO services, backlink monitoring is included, which prevents toxicity by disavowing any negative votes you don't want.