Email outreach: suggestions from experts in outreach

Cold email marketing is an excellent method of reaching potential customers or partners. Getting backlinks from other websites is a perfect way to improve the SEO performance of your site. Sending out emails is an excellent method to achieve this.

A famous and popular method of building links is to use email outreach to improve SEO. This article will show you how to boost your rankings in search engines using email marketing.

Is email marketing a form of outreach?

A highly effective way to increase backlinks is to use email outreach. It is a standard procedure for bloggers and businesses to run email outreach campaigns that include guest articles and link-building. In reality, outreach emails are essential to the majority of link-building strategies.

Emailing your contacts is an excellent method to meet experts in your area. Collaborations, interviews, invitations to participate in blogs, and many other opportunities might arise due to these connections.

Although sending out an outreach email may be difficult, the benefits can be significant if appropriately done: you will engage in conversations on your terms and build lasting relationships that increase brand awareness and even turn leads into loyal clients.

The importance of email outreach to build a strong link

Backlinks can improve the website's SEO signals and result in higher traffic and better ranking on search results. According to Lukasz Zelezny, Director and Co-Owner of SEO. London It is challenging to rank well on search engines without using backlinks.

How can you create the most natural links possible for your website? There are many ways to link, but many of them require outreach. This is why SEO experts, marketers, and other professionals are keen on outreach via email. Let's review the different link-building strategies that call for outreach.

Broken link building

Sometimes, links on websites within your field are damaged and no longer function. It is possible to identify these links using special tools (like Screaming Frog or Ahrefs). It is necessary to create an inventory of relevant websites and then utilize these tools to look up the backlinks that are 404 on the sites.

It's next to communicate with the site's administrator. Request that they add hyperlinks to your site instead of broken links. You'll get a functioning link, and the website receives accurate content, which is an all-win scenario.

Guest post

In this case, you must look for platforms that are popular and relevant to your topic, and then you can contact the platform's owner administrator to post your article.

You can use a manual search to find relevant websites and reach out to the owners of those sites using tools like Serpstat or Semrush. You can also use the Collaborator guest-posting service since it helps you discover the best websites, and publishing articles takes only some days.

Link exchange

If you opt for this method, You could allow a platform owner to trade links. This kind of reciprocal linking is simple to set up and practice in various situations.

Create a list or list of websites that you'd like to gain backlinks. For instance, you could create this list using Google by typing in the keywords you wish to rank for in Google's search bar. Additionally, you can use services such as Linkody and Serpstat to perform backlink analysis on competitors.

In any case, proper communication with website owners is essential for this technique to be effective. What can you do to accomplish this effectively? Continue reading.

How can you reach out to the right people to get your messages addressed

Your company must send outbound emails your recipients would like to go through.

Learn these valuable ideas to improve your outreach email. While these guidelines and emails are intended for building links, you can utilize them for cold emails, like trying to sell products, starting an association with an influential person, or even offering yourself as an interviewer on podcasts.

Step 1. Find the appropriate websites

Conducting a thorough search and locating websites that offer hyperlinks is essential. For example, you must look at your competitors, conduct keyword research, and search for broken hyperlinks.

If you're seeking competition for your website or eCommerce store, searching at websites that store or websites that rank well for a particular keyword might not be the best method to start. This is because you're likely to target hundreds or thousands of keywords or subjects across multiple websites.

It's also a good idea to study the backlinks of your competitors. Backlinks are available within Ahrefs Site Explorer:

Site Explorer > Enter domain > Referring domains

(Source: Ahrefs)

These are domains that connect to other companies within your field. Choose the relevant websites and then reach out to them.

Step 2. Collect pertinent contacts

Next, you must determine the decision-makers responsible for your collected URLs. The old adage "Contact those who are relevant with the best offer at the appropriate date" applies today.

The best response rate comes from bloggers' editors and content management, so it is essential to concentrate on achieving one of these positions.

Looking for email addresses using Linkedin

One of the most straightforward and time-efficient methods to locate the email addresses of your contacts is to visit the company's profile on LinkedIn and then go through"People," and then click on the "People" category, and then look up a job title such as marketing editors, content managers, and marketers and more.

You need the email addresses on their individual pages within the contact details.

If, for instance, you're looking to get in touch with Collaborator, You should contact Margarita Nesterenko. She is the marketing manager of the company.

(Source: LinkedIn)

Manually selecting contacts manually

The address of the email and testing other variants of the name in the email address is another option. For instance, if the other party is aware that Margarita Nesterenko happens to be a businessperson and that the company's email address is @collaborator.pro (you can confirm the site by checking the helpdesk number), Try different domain combinations.

(Source: Gmail)

There already exists a suggestion, and it is probable to correspond with the correct email address:

(Source: Gmail)

Utilizing services to collect contacts

Let's explore alternative methods to collect email addresses to send out outreach. If you're looking to become quicker and more efficient in your email outreach, here's a list of the top apps, add-onsand platforms, and tools to be able to add to your arsenal of tools:

• You can utilize the Author Finder to speed up the process and discover the email addresses verified by the authors. All you need is the URL of the article to find the email address of the author;

• Services such as Hunter.io and SignalHire allow you to create databases of contacts. These services can be used to collect email addresses for outreach purposes. For example, with SignalHire, you only need to find hyperlinks to relevant individuals' profiles on Linkedin.

You can also call the helpdesk to inquire about locating the email you're searching for. You can also get in touch with a LinkedIn user who will connect you with the person you need to contact.

Outreach staff often commit the mistake of collecting email addresses for everyone and, later the next date, writing different individuals (such as Co-Founders, Sales, or Co-Founders.) regarding outreach. In turn, they risk being targeted by spammers and lose their ability to access the URL.
After you've gathered all your contacts, you can put their email addresses in Google Sheets with company names and links to other materials and suggestions for guest posts.

Step 3. Benefit from A/B-testing the follow-up emails, follow-up messages, and the most appropriate timing to send out outreach messages

You can assess your campaign's performance using A/B testing. Let's start with the basics of A/B testing before proceeding to the best way to utilize it, the various tests, and the most effective techniques to follow.

Why would you require A/B testing?

Marketers, SEO specialists, and editors get many emails from outreach daily. The email you send out will most likely not be read and will end up in the spam folder. If you're looking to attract attention to your message, create an informative and appealing email. It is recommended to develop various options to measure email response.

Additionally, A/B testing offers the following advantages:

• You don't have to make a guess in making your decisions.

• You can determine if your campaign is successful from the responses to potential clients.

How do you conduct A/B testing to test cold email campaigns?

Divide the leads you'll need to reach out to into two categories. Be sure that both groups are equally divided and distributed randomly. The two groups will receive two different versions of your outreach emails.

It is now time to start sending emails. Make sure you are working on two subject lines. The first group will receive an email with Subject Line A, while the second group will receive an email with a subject line B.

Find out which produces more effective results by comparison of open and response rates. Apart from subjects, it is possible to conduct the same test using the body of your email, images, and CTA buttons.

The image below illustrates the pattern for testing.

Step 4. Send Follow-up emails

A following-up message can be described as an email or a series of emails that respond to an action taken. It's an excellent method to close deals and communicate with potential clients.

The benefits of email follow-ups:

• Increase conversion rates;

• Build trusting business relationships

• Automate email marketing.

If the person you'd like to connect with may be busy. It could be challenging to begin the conversation. If you've already spoken to someone to establish a business relationship but have yet to respond, it's time to send them a follow-up.

Follow-up emails for outreach emails should be like this:

• You send your first email with an extensive description of your company and offer.

• Send the second message later to remind the recipient of your previous statement.

• If you are still waiting for a response If you are still waiting to receive a response, you can send another reminder to ensure that the earlier ones are recovered.

It is important to continually remind yourself of yourself if you choose the wrong time and the recipient has missed your message. Reminders help you stay on the radar of your potential partner.

Step 5. Select the most appropriate date to send out emails

We suggest cold mail emails during the week between 10 AM and 4 pm. Be mindful of the time zone of the recipient. It is recommended to send it several times, at least three days apart. Only on business days and only during weekday hours.

How do you design emails for outreach that convert

The quality of your content and the personalization you have made increase the probability that your recipient will read your email. This improves the likelihood that your link-building program is effective. We'll look at the best practices to send email campaigns that generate an enthusiastic response and boost conversion.

1. Personalized subject line

It is suggested to include the company's name on the line of subject.

First of all, this goal is to draw your readers' interest. It can also help distinguish your product from the rest of the offers.

2. A relevant and personal body of the email

If you are addressing someone else, When handling another person, always utilize the person's first name. The most effective methods are personal to the person as it lowers the number of messages that are not read.

3. Introduce yourself to the world.

The person on the other edge of the monitor has to know who they're speaking to, the name of the company you represent, and why they should carry on with the conversation. Do not overwhelm them with lengthy descriptions. A few sentences that contain the most vital details are enough.

4. Do some background research

It is crucial to think about the best way to compose an email that will grab the reader's attention. It is possible to offer feedback on an article you read that was published on a site that you are interested in. You must be familiar with the person or company to create an interest in talking with them and encourage them to take up your proposal.

5. Include a clearly stated call to take action

Always make sure to include an active call or a question to make sure that your recipient understands the purpose of the offer, as well as the requirements that must be fulfilled.

Here's one of the follow-up email templates to keep the business relationships you have: