Holiday Marketing Readiness Checklist [2022]

The holiday season is full of activity. There are many obligations to family and friends.

It's not uncommon for things to fall-through the cracks or get less attention than they should.

Don't let this happen to any of your marketing efforts.

Here's a handy checklist for holiday marketing to guide you through the busiest season.

Holiday Marketing Checklist 2022

Checklist for Pre-holidays

 

The following items should be completed by October mid-to-late.

• Forecast your future. Online store Based on historical data or previous year's performance.
• Review industry trends and data from previous years to get a feel for what you can expect in your first year of business.
• The framework of your marketing plan should be created.
• Choose the holidays you would-like to be the focus of your holiday planning.
• Your S.M.A.R.T. goals.
• Identify the tactics that you will use to support your overall strategy.
• Optimize your online shop for the holidays
• Fix broken links, optimize SEO, test your user interface, and add holiday elements if necessary.
• Make sure to update your social media accounts.

 

As the Season Advances...

• It would help if you kept an eye on your performance.
• Monitoring your online performance actively helps you to identify and fix problems as they arise rather-than allowing them to become more significant problems.
• Your "ship by" dates should be communicated to your audience. Then remind them!
• Your audience will be motivated to act quickly by creating a sense of urgency or F.O.M.O. (fear of missing out).

 

Checklist for Post-Holidays

• You must remove holiday content promptly.
• Analyze and review your metrics as soon as they are available.
• You might forget what actions impacted your results next year if you don't keep outstanding records.
• Keep your clients and customers engaged
• You want them to do business all year, not just during the holidays. Keep in touch via social media and email, and keep your website current.