How to Maximize Your Digital Marketing Momentum in 2023

The world of digital marketing is rapidly changing. Here's how to keep up with the latest trends in 2023.

I've been involved in this online marketing business for a long time, dating back to the AOL days before Google and definitely before Snapchat and TikTok. As I've watched changes in the market over time, I've developed some pretty accurate predictions of the direction that digital marketing is heading into the future. Over the last two decades, my work has been to forecast the direction digital marketing is heading and to be there before my competitors.

As an entrepreneur in the digital marketing industry, You're always required to keep an eye on the future. The compound annual growth rate for that market for online advertising is 9 percent. So, it's essential to consider the long-term to succeed in a field that is becoming ever more crowded.

With 2023 now visible in the distance, Let's look at the most critical trends in the industry I believe you must be aware of for you to be noticed in the future's digital marketing world:

GPT-4 and the increase of "smart" chatbots

When the Generative Pre-Trained Transformer ( GPT-3) was first released in 2020 by the Silicon Valley-based OpenAI, the model's ability to produce natural language that resembles humans amazed the entire world. The most sophisticated AI language model on the planet, GPT-3, can create convincing prose, poetry, and dialogue with just an ordinary user prompt.

The year 2023 is when we may witness the long-awaited GPT-4 release. While AI-based language processing has made significant progress in the last few times, there are some issues. Chatbots powered by GPT-3 have yet to meet an examination called Turing, and many consumers aren't happy to have their customer support questions answered by the bot.

With GPT-4 shortly, chatbots are set to witness a massive leap in their advancement. When chatbots can create human-like language -and with all the emotions and subtle interpretations, chatbots will soon dominate. GPT-4 chatbots may replace human support representatives completely. Wise entrepreneurs will focus on new chatbots built on GPT-4 and chatbots built on GPT-4 and will embrace their capabilities when the time is right.

Hyper-personalization

In Dale Carnegie's classic, How to Win Friends and Influence People, he stated that the sound of a name is the sweetest and most important word in all languages for them. He was right. It is a natural desire to be addressed by name because being respectful and an expression of respect.

Marketing campaigns must be in line with this trend. Text messages and emails that don't contain your lead's name aren't a good idea. Third-party cookies will be targeted in 2022 and will remain so shortly. When they sign up for an account, it is essential to inquire about your lead's name and other personal information. Cookies are gradually disappearing into the past, and so the collection of specific user information is something you'll be required to perform more often by yourself.

More mobile-first visuals

Who doesn't enjoy beautiful images like reels, infographics, and informative videos? For most users, that's how we learn instead of long text walls (no, this isn't a joke, and the irony isn't hidden from me). I suggest ramping up your visual content production if you want to compete in 2023's information space and, more generally, in a world with increasingly shorter attention spans, currently at only 8.25 seconds.

Making sure your content is optimized for smartphones should be a top priority. Visual production on desktops shouldn't be considered an afterthought. These days, the clear majority (nearly 54 percent) of traffic to websites comes from mobile devices. This number will rise in 2023. So, I recommend making sure that mobile-friendly, vertical images are at the top of your content calendar.

Video clips, reels, and clips

As we're discussing the topic of visuals, it's impossible to ignore the massive impact TikTok, YouTube Shorts, and Instagram Reels have had on the business over the last few years. With TikTok more than doubled the number of users it has by 2022 to nearly 2 billion, it's expected that its impact is going to increase over the next year.

Making videos with vertical content short videos with vertical content in the 30-second to the 3-minute range is the best. Long-form video content can have its place on YouTube, but, to maximize the potential for the virality of your videos, you should try to reduce them in length and optimize them for mobile. The more short and vertical videos you create, the higher your chances of being viral and seeing your content shared on a large scale.

Up the interactivity

Social marketing via media is essential to be at the heart of your marketing strategy until 2023. But our feeds are filled with advertisements. Instead of a standard 3x3 image, make engaging content that draws your viewers in by asking an inquiry. For instance, I suggest making use of these Instagram features for Your Story posts:

• Polls

• "Ask a question" widgets.

• Quizzes

• Rating sliders

There's something about engaging with a brand that is more impactful than simply looking at its content. Utilizing Interactive Story content within your social media marketing campaigns effectively increases engagement and keeps your viewers at the forefront of your brand.

Keep the momentum going into 2023.

As we begin 2019 with a bang, we should use the gains we achieved in 2022. Instead, let's continue moving forward by focusing on the trends in digital marketing that will emerge in the coming years. Remarkably, I suggest paying close attention to AI developments like GPT-4, which allows for the more precise collection of personal data from users, making mobile-first content (concise videos), and using interactive media as part of your strategy for content.

If you can keep abreast of these trends the following year, you'll be in a better position than your competition. As the business grows year after year, keeping on top of the emerging trends will be less of a possibility becoming a requirement to stay on the right track. So why not begin now?