Gamification in emails: ins and outs, stats and examples

Gamification has been a part of our lives since childhood, and it continues to be relevant even as we grow older. Marketers in various industries use game mechanics to increase user engagement, boost sales and improve brand loyalty, and email marketing is no exception. In this article, we’ll highlight the advantages of email gamification, showcase the core principles of an effective email gamification strategy, and provide useful real-life email examples to inspire you.
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