What is the importance of email marketing (5,000 Marketers Aren't a Doubtful Idea)

In the survey of 5,000 marketing professionals, 73% of respondents said email marketing is essential in their businesses. The study suggests that marketers placed greater importance on marketing through email in 2015 as compared to previous years.

Twenty percent of marketing professionals questioned in 2015 said: "Our business' primary revenue source is directly tied to the email operation," compared to only 15 percent in 2014.

When asked, "Why is email so important to your company's success?", 60% of those who responded in 2015 stated that email was an essential supporter of services and products (up from 42 percent in 2014).).

Return on Investment (ROI) is the crucial reason for the continued success of email marketing, as 53% of respondents either said that email marketing has a specific ROI (32 percent) or an impressive ROI (21 percent). Just 3% said email marketing would not likely yield a return on investment.

The research indicates that the rise of email marketing in popularity is due to the increasing use of smartphones. About a third of marketers say customers open messages via mobile devices more than 50 percent weekly. Nearly half of marketers have plans to raise their budgets for email marketing by delivering more content and providing a better experience through users' mobile devices.

How people consume and view email and the internet also significantly influences the design of landing pages, and 46% of marketing professionals employ mobile responsive design strategies to create websites for their customers. About 68% of marketers consider responsive design essential or extremely important in planning and executing their marketing emails.

Despite the growth of mobile technology, 23 percent of marketers were unaware of the number of emails accessed via mobile devices. Another 17% of them said they were having difficulty designing responsive emails.

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