What does "cleaned" mean in Mailchimp? - THE CREATIVE

What does "cleaned" mean in Mailchimp? - THE CREATIVE

Doesn't matter if you're a heavy user or learning how to use Mailchimp, managing your list of contacts is the most important factor for making successful campaigns for the world of email marketing.

 

Below, you'll find out what clean means within Mailchimp and why it is essential to the strategy of your campaign.

 

What are the benefits of clean contacts?

Cleaned contacts are addresses that bounced and therefore are considered to be invalid. There are hard and soft bounces. What does this mean?

 

Hard bounces

A hard bounce happens when an email has not been delivered. It could be due to an unreliable address or server issue. If Mailchimp detects the possibility of a hard bounce in an email, the program will make the email address clean.

That's right, the email address won't receive any more emails in the near future.

Soft bounces

Soft bounces can occur if a temporary problem in the address and the delivery is unsuccessful. It's the case with the mailbox that is full or a typo, or an old email address.

If a soft bounce occurs, Mailchimp will attempt to deliver the email. the place Mailchimp can send the email over the duration of three days. If the bounce persists, the email address will be deemed clean contact.

 

The majority of bounces occur because of a poor opt-in for our double-opt-in implementation.

Why is it so important to be aware of clean addresses by Mailchimp?

It is the only method to determine the effectiveness of a campaign is to evaluate the success rate. When a marketing campaign has completed an email, a report is produced by Mailchimp, which is where all its major elements are examined.

This report will provide important information such as the percentage of people who read your email and clicked on the most popular links and the subscribers who had the highest number of opens and, most importantly those who have unsubscribed and bounced, to mention just a few.

Clean addresses will not be included in any emails you'll send in the near future so you could miss a significant portion of your target audience.

 

How do you fix the error on a cleaned contact?

 

Contacts that have been cleaned can't be altered, however, the updated mail address may be manually added to your list of contacts. The process won't affect the monthly plans, as Mailchimp doesn't charge for clean contacts.

To correct an email address, just go through these instructions:

1. Simply click on the Audience icon located on the left sidebar.
   
   
   
   
   

2. Click Audience dashboard.

3. Select from the Present Audience list to correct the contact.
4. Click Add a Subscriber.

5. Enter the correct information and then check the box that says the following message: " This person granted me permission to email their email address".

6. Click Subscribe.

 

How do I view and export clean contacts?

 

You can also look at and export the clean contacts of your target audience. To do that, click the current audience you would like to see and then click " View Contacts".

Then, click New Segment.

The box on the right side of the email marketing status for "is" after which you can select "Cleaned".

Then you need to follow the steps to click to preview the segment to see the complete list of addresses that have been cleaned. If you would like to receive the list forwarded to you, Click export segment.

In the end, The more you understand about cleaning your email addresses and sorting, the better you will understand how to segment your target group of recipients and improve your outcomes in future campaigns.